Aspectus, a business that explores human limits and hidden potential to create high-performance teams of leaders, recently undertook a transformation. In the midst of these changes, the company also wanted to overhaul its brand image.PROCESS
Dyade’s creative process for the logo integrated typography, colours and perspective. The solid and modern font embodies Aspectus’ ability to help clients create and expand their organizational culture and enhance performance going forward. The image—a raw stone with facets of different shapes and colours—represents the different sides of a human being.RESULT
A colourful contemporary logo creatively depicting the raw materials of an organization that can be developed into a team where everyone feels a sense of accomplishment, satisfaction and professional fulfilment.