Aspectus

Logo redesign

CONTEXT

Aspectus, a business that explores human limits and hidden potential to create high-performance teams of leaders, recently undertook a transformation. In the midst of these changes, the company also wanted to overhaul its brand image.

PROCESS

Dyade’s creative process for the logo integrated typography, colours and perspective. The solid and modern font embodies Aspectus’ ability to help clients create and expand their organizational culture and enhance performance going forward. The image—a raw stone with facets of different shapes and colours—represents the different sides of a human being.

RESULT

A colourful contemporary logo creatively depicting the raw materials of an organization that can be developed into a team where everyone feels a sense of accomplishment, satisfaction and professional fulfilment.

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Aspectus

Website redesign

CONTEXT

Aspectus, a business that explores human limits and hidden potential to create high-performance teams of leaders, recently undertook a transformation. In the midst of these changes, the company completely overhauled the content and look of its website to convey its mission, vision, approach and range of programs adapted to different companies’ needs.

PROCESS

Dyade worked with the client to develop a strategy before creating themes, content and images to represent Aspectus. The homepage features an iceberg to symbolize the hidden organizational potential that can create opportunities for future performance. To illustrate the different programs, Dyade developed a colour palette based on the logo as well as a set of icons.

RESULT

An effective brand strategy, high-impact content and user-friendly website that catches the reader’s interest and helps Aspectus gain ground in a competitive market. Attention to detail maximizes the user experience, whether on a computer, smartphone or tablet.

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