Desjardins Group

Sales and promotional materials

CONTEXT

Desjardins Group’s new visual identity had to be deployed across a variety of documents related to their products. These included ads, posters, personalized postcards (direct marketing), investor reports and sales materials for clients and financial advisors.

PROCESS

The documents Dyade was commissioned to deliver had to comply with the new graphic standards while presenting information consistently and clearly. In addition to these materials, Dyade designed icons and suggested photos to bring the Desjardins personality to life. Finally, Dyade created a graphic template that meets accessibility standards for certain PDF documents intended for investors.

RESULT

Readers are provided with digital or print documents that embody the Desjardins brand identity: a major, modern and high-performance organization that is people-oriented and exceptionally easy to do business with.

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