FÉRIQUE Fund Management

Visual identity redesign

CONTEXT

FÉRIQUE (Fonds d’épargne et de retraite des ingénieurs du Québec) Fund Management wanted a unique visual identity to represent the company and help it stand out in a highly competitive market. The biggest challenges were to unify the various entities within the organization and design a new graphic template suitable for all of its products.

PROCESS

Inspired by the themes of orientation and growth, Dyade designed a monogram of rising shapes, evoking a springboard toward performance. The graphic template for the FÉRIQUE brand was based on the logo’s diagonal lines, the company’s official colours and the concepts of integrity and transparency. Dyade also developed specifications for photos and a secondary colour palette that were added to the graphic standards. To ensure a consistent aesthetic, FÉRIQUE Private Wealth’s publications integrated the guidelines for the main brand.

RESULT

An evocative, unifying logo that stands out. A brand image that embodies and bolsters the FÉRIQUE personality. Stationery, a standards guide, sales materials, a newsletter and promotional items that inspire confidence and convey a sense of thoroughness.

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