Mondou

Vetdiet packaging redesign

CONTEXT

In 2014, Mondou commissioned Dyade to completely overhaul the brand image and packaging for its Vetdiet line of cat and dog foods.

Based on the growing success of the Vetdiet line, Mondou once again asked Dyade to rework the packaging to expand the Vetdiet market, positioning it as a super premium brand. Mondou also wanted to convey their expertise in combining science and nature to create products of the highest quality.

PROCESS

The scientific elements were expressed through new pictograms, a seal of expertise, a metallic finish and more extensive nutritional information. The natural aspects were demonstrated with eye-catching photos of the ingredients.

The back of the packaging was also redesigned to more clearly present information to consumers.

RESULT

Packaging that is informative for consumers and positions the brand in new markets while consolidating the products’ visual appeal, foundation in science and natural ingredients.

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Vetdiet product line rebranding in 2014

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