2018 Annual Report and microsite

Client

Public Sector Pension Investment Board

Deliverables

Versions of design template based on brand guidelines, structuring of information, graphic production

Context

PSP Investments called upon Dyade to develop a content structure and create a new design template for its annual report. This was the first time PSP’s new brand strategy was applied.

Process

Dyade worked closely with the client to develop a theme that showcases the PSP brand philosophy: Spotting opportunities on the edge.

To reflect PSP’s focus on its team and investments, the final product emphasized partnership and the human touch. The text was punctuated by images, graphs and eye-catching headings.

A microsite hosted on a short-term digital platform gave access to the most-viewed sections of the report. The objective was to make the content easy to find and consult.

Result

An innovative and inspirational annual report that highlighted PSP’s personality and forward-thinking outlook.

See all projects