Promotional Campaign


For French artist Céleste Boursier-Mongenot’s exhibition From Here to Ear, Mondou asked Dyade to design a new advertising campaign promoting its association with the Montreal Museum of Fine Arts. This ambitious production showcases some fifty songbirds, specifically zebra finches, playing electric guitar.


To create a buzz around the event from its outset, the campaign featured a contest where participants could win a stay at the prestigious Ritz-Carlton Montréal and attend this bold exhibition. Dyade designed a multi-platform campaign on social media and the Web, as well as promotional materials distributed in 60 retail outlets throughout Québec.


A streamlined design and an inspiring theme highlighting our first successful collaboration with the Museum of Fine Arts. This showcase enabled the campaign to generate an unparalleled contest participation rate.

Other projects
Other projects