![](https://www.dyade.com/content/images/R%C3%A9alisations/ghoche/ghoche-architecte-creation-dune-identite-visuelle-01-m.jpg)
Visual identity design
Client
Ghoche architecte
Deliverables
Logo and business cards
Context
A young Montréal-based firm founded in 2014, Ghoche architecte commissioned Dyade to breathe life into its vision and create its visual identity.
![](https://www.dyade.com/content/images/R%C3%A9alisations/ghoche/ghoche-architecte-creation-dune-identite-visuelle-02.jpg)
![](https://www.dyade.com/content/images/R%C3%A9alisations/ghoche/ghoche-architecte-creation-dune-identite-visuelle-03.jpg)
![](https://www.dyade.com/content/images/R%C3%A9alisations/ghoche/ghoche-architecte-creation-dune-identite-visuelle-04.jpg)
Process
We sought to leverage the interplay of space and light, which is at the very heart of Ghoche’s architectural work. As a result, we created a contemporary logo with simple yet strong lettering. The desired balance was achieved by combining the logotype with right and acute angles, while also contrasting metallic grey inks on bright yellow.
![](https://www.dyade.com/content/images/R%C3%A9alisations/ghoche/ghoche-architecte-creation-dune-identite-visuelle-05.jpg)
Result
A strong and original brand image serving as a powerful springboard for this new business.
![](https://www.dyade.com/content/images/R%C3%A9alisations/ghoche/ghoche-architecte-creation-dune-identite-visuelle-06.jpg)