Visual identity design
A young Montréal-based firm founded in 2014, Ghoche architecte commissioned Dyade to breathe life into its vision and create its visual identity.
We sought to leverage the interplay of space and light, which is at the very heart of Ghoche’s architectural work. As a result, we created a contemporary logo with simple yet strong lettering. The desired balance was achieved by combining the logotype with right and acute angles, while also contrasting metallic grey inks on bright yellow.
A strong and original brand image serving as a powerful springboard for this new business.