![](https://www.dyade.com/content/images/R%C3%A9alisations/mondou-campagne/mondou-campagne-promotionnelle-01-m.jpg)
Promotional campaign
Client
Deliverables
Context
For French artist Céleste Boursier-Mongenot’s exhibition From Here to Ear, Mondou asked Dyade to design a new advertising campaign promoting its association with the Montreal Museum of Fine Arts. This ambitious production showcases some fifty songbirds, specifically zebra finches, playing electric guitar.
![](https://www.dyade.com/content/images/R%C3%A9alisations/mondou-campagne/mondou-campagne-promotionnelle-02.jpg)
![](https://www.dyade.com/content/images/R%C3%A9alisations/mondou-campagne/mondou-campagne-promotionnelle-03.jpg)
![](https://www.dyade.com/content/images/R%C3%A9alisations/mondou-campagne/mondou-campagne-promotionnelle-04.jpg)
Process
To create a buzz around the event from its outset, the campaign featured a contest where participants could win a stay at the prestigious Ritz-Carlton Montréal and attend this bold exhibition. Dyade designed a multi-platform campaign on social media and the Web, as well as promotional materials distributed in 60 retail outlets throughout Québec.
![](https://www.dyade.com/content/images/R%C3%A9alisations/mondou-campagne/mondou-campagne-promotionnelle-05.jpg)
Result
A streamlined design and an inspiring theme highlighting our first successful collaboration with the Museum of Fine Arts. This showcase enabled the campaign to generate an unparalleled contest participation rate.
![](https://www.dyade.com/content/images/R%C3%A9alisations/mondou-campagne/mondou-campagne-promotionnelle-06.jpg)