Pocket folders and leaflets


Tourisme Montréal


Visual adaptation, structuring of information, graphic production


Tourisme Montréal was seeking to position Montréal as a world-class tourist destination. To this end, Tourisme Montréal hired Dyade to apply its new graphic standards to pocket folders and leaflets promoting Montréal on the business and leisure travel markets.


To complement the provided texts and design template, Dyade selected graphic elements and icons that would correspond with Tourisme Montréal’s approach and visual identity.


Fully updated and modernized communication tools. An enjoyable reading experience and substantially improved appearance thanks to the compelling structure and visuals developed by Dyade.