![](https://www.dyade.com/content/images/R%C3%A9alisations/tourisme-montreal-pochettes/tourisme-montreal-pochettes-et-fiches-01-m.jpg)
Pocket folders and leaflets
Client
Tourisme Montréal
Deliverables
Visual adaptation, structuring of information, graphic production
Context
Tourisme Montréal was seeking to position Montréal as a world-class tourist destination. To this end, Tourisme Montréal hired Dyade to apply its new graphic standards to pocket folders and leaflets promoting Montréal on the business and leisure travel markets.
![](https://www.dyade.com/content/images/R%C3%A9alisations/tourisme-montreal-pochettes/tourisme-montreal-pochettes-et-fiches-02.jpg)
![](https://www.dyade.com/content/images/R%C3%A9alisations/tourisme-montreal-pochettes/tourisme-montreal-pochettes-et-fiches-03.jpg)
![](https://www.dyade.com/content/images/R%C3%A9alisations/tourisme-montreal-pochettes/tourisme-montreal-pochettes-et-fiches-04.jpg)
Process
To complement the provided texts and design template, Dyade selected graphic elements and icons that would correspond with Tourisme Montréal’s approach and visual identity.
![](https://www.dyade.com/content/images/R%C3%A9alisations/tourisme-montreal-pochettes/tourisme-montreal-pochettes-et-fiches-05.jpg)
Result
Fully updated and modernized communication tools. An enjoyable reading experience and substantially improved appearance thanks to the compelling structure and visuals developed by Dyade.
![](https://www.dyade.com/content/images/R%C3%A9alisations/tourisme-montreal-pochettes/tourisme-montreal-pochettes-et-fiches-06.jpg)