Gloco Website redesign
Client
Deliverables
Context
Gloco is a company specialized in the distribution of seeds and fertilizers tailored to Quebec's climate. The company sought to revamp its website to stand out from the competition and increase its visibility among the general public, while continuing to serve horticultural professionals. Gloco wanted a platform that would allow it to update its website independently.
Process
The site's visual identity and structure were completely reimagined and redesigned. Freshness, vitality and vibrant colours inspired by nature were emphasized to reflect Gloco’s industry. The redesign began with an update to the colour scheme of Gloco’s logo, and then shades of green and a warm grey were selected to complement the logo. Modern typography, clean pictograms and close-up plant photography complete the refreshed look. Dyade also established the storytelling for the main pages and translated the content.
Result
A website with simple, intuitive navigation that makes it easy for customers to find what they're looking for and encourages them to return. Customers can now quickly find bilingual information on the products Gloco offers, as well as helpful advice from horticultural experts. The visuals are attractive, uncluttered and user-friendly to inspire users ranging from less experienced gardeners to the most knowledgeable professionals.
