HERTEL

Hertel line redesign

CONTEXT

Lavo Inc. manufactures, distributes and markets high-quality household maintenance products. In the wake of a repositioning initiative, the main objective of launching a revamped Hertel brand was to refresh its packaging’s visuals and distinguish the products’ various categories and fragrances.

PROCESS

Dyade updated Hertel’s packaging through several steps. The bottle was redesigned, the Hertel logo updated, labeling streamlined, and the colour of each product’s liquid matched to its specific fragrance. As a result, the product’s type, format, features and fragrance can be determined at a glance, all while preserving its household look.

RESULT

The revamped brand image helped Hertel consolidate its market position.

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